Pick the Perfect Ticker: Tips on How to Buy a Watch:
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unique finds, I stick with it. Raymond Lee Jewelers in Palm Beach County, Florida, sells a crazy-extensive selection of luxury watches, so if you’re looking for an investment piece, their advice is solid.
I had Liz Edmunds, the store’s marketing director, share a few tips on how to choose a watch that’ll last you a lifetime — maybe even longer.
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I love watches, so when I discover a store that has
Expert Advice for Watch-Shopping
Take your time buying a watch.
“Too often people are too quick to make a purchase. Such a big investment deserves care and consideration, so do your research on the watch brand, the watch model itself, and, most importantly, the dealer. Comparing a few different boutiques’ prices can save you thousands, especially if you check to see if the watch you love is available from a pre-owned luxury timepiece dealer or estate jeweler.”
Take your time buying a watch.
“Too often people are too quick to make a purchase. Such a big investment deserves care and consideration, so do your research on the watch brand, the watch model itself, and, most importantly, the dealer. Comparing a few different boutiques’ prices can save you thousands, especially if you check to see if the watch you love is available from a pre-owned luxury timepiece dealer or estate jeweler.”
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A watch can be a great investment piece.
“From a fashion standpoint: always. From a financial standpoint, it greatly depends on the watch brand. Brands like Patek Philippe and Vacheron Constantin create works of art that will grow in value once they become vintage or antique (this is doubly true for rare models). Brands like Rolex hold their value extremely well over the years, and because their popularity never really wanes, there's always demand for a well-preserved, pre-owned Rolex.”
Keep an eye out for fakes.
“Beware of knockoffs: Look for any detail that's less than perfect — smudged lettering on the dial, a logo that's too crowded or blurry, a slightly off-center date window. A real luxury watch's engraving will be pristine, never uneven or angled. Typically, a fake watch will be significantly lighter than the real deal (especially true for gold watches). If there is gold on the watch it shouldn't brassy or mottled. The best way to authenticate a watch is to bring it to a jeweler who can open the case and look at the movement — this will give away a fake 99 percent of the time.”
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“From a fashion standpoint: always. From a financial standpoint, it greatly depends on the watch brand. Brands like Patek Philippe and Vacheron Constantin create works of art that will grow in value once they become vintage or antique (this is doubly true for rare models). Brands like Rolex hold their value extremely well over the years, and because their popularity never really wanes, there's always demand for a well-preserved, pre-owned Rolex.”
Keep an eye out for fakes.
“Beware of knockoffs: Look for any detail that's less than perfect — smudged lettering on the dial, a logo that's too crowded or blurry, a slightly off-center date window. A real luxury watch's engraving will be pristine, never uneven or angled. Typically, a fake watch will be significantly lighter than the real deal (especially true for gold watches). If there is gold on the watch it shouldn't brassy or mottled. The best way to authenticate a watch is to bring it to a jeweler who can open the case and look at the movement — this will give away a fake 99 percent of the time.”
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Choose a style that’s right for your lifestyle.
“Start shopping around at an independent jeweler that carries several watch brands. See which styles you’re drawn to the most, and consider the rest of your watch or jewelry collection: What color metal do you typically wear? What kind of watches do you already own? Your lifestyle will also be a factor. If you're a busy mom you need something stylish for every day that can transition into an evening outfit, something not too delicate, probably on a band rather than a strap, and hopefully water resistant. You're not going to skip straight to an antique diamond dress watch unless your budget is unlimited and you’re building an extensive collection.”
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“Start shopping around at an independent jeweler that carries several watch brands. See which styles you’re drawn to the most, and consider the rest of your watch or jewelry collection: What color metal do you typically wear? What kind of watches do you already own? Your lifestyle will also be a factor. If you're a busy mom you need something stylish for every day that can transition into an evening outfit, something not too delicate, probably on a band rather than a strap, and hopefully water resistant. You're not going to skip straight to an antique diamond dress watch unless your budget is unlimited and you’re building an extensive collection.”
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There are plenty of low-cost options for buyers on a budget.
“For someone looking to start her fine timepiece collection, we recommend an everyday watch from a contemporary designer. Brands like Movado and Raymond Weil make beautiful watches at a nice price point perfect for a new watch lover. The next step up would probably be a TAG Heuer. They’re finely crafted with powerful movements but are still at a very accessible price, and their styles cover the whole spectrum of watches. They’ll last for years and still provide a moderate amount of trade in value if their owner ever wants to upgrade.”
“For someone looking to start her fine timepiece collection, we recommend an everyday watch from a contemporary designer. Brands like Movado and Raymond Weil make beautiful watches at a nice price point perfect for a new watch lover. The next step up would probably be a TAG Heuer. They’re finely crafted with powerful movements but are still at a very accessible price, and their styles cover the whole spectrum of watches. They’ll last for years and still provide a moderate amount of trade in value if their owner ever wants to upgrade.”
After you’ve got your dream watch, take care of it.
“We recommend a full service ideally every three years, but five years at most. This allows a skilled watchmaker to restore your watch so it's practically new, replace any parts that need it, and give it a good polish. To keep your watch in great shape between services, we recommend taking it off to do dishes and heavy-duty housework, and while showering. Even if the watch says ‘water resistant,’ it’s not a great idea to wear it in the ocean or pool, as the salt and chlorine are both abrasive. (Diver watches are obviously A-OK for the beach; just keep an eye out for any leaks or condensation on the crystal.)
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“We recommend a full service ideally every three years, but five years at most. This allows a skilled watchmaker to restore your watch so it's practically new, replace any parts that need it, and give it a good polish. To keep your watch in great shape between services, we recommend taking it off to do dishes and heavy-duty housework, and while showering. Even if the watch says ‘water resistant,’ it’s not a great idea to wear it in the ocean or pool, as the salt and chlorine are both abrasive. (Diver watches are obviously A-OK for the beach; just keep an eye out for any leaks or condensation on the crystal.)
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“The bottom line: Care for your watch the same way you would any other large investment, and it will hold its value (both sentimental and financial) for years to come.”
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